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Create a distinctive visual identity for Pôme, reflecting its independent spirit, its roots near Rennes, and its positioning at the crossroads of heritage and a contemporary fashion approach.
The art direction draws on a vintage vocabulary, reinterpreted through a resolutely fashion-forward, contemporary eye. A custom lettering was developed from the Inglesa Caps typeface, redrawn and refined to adjust its proportions and character for the salon's signature. It is paired with Neue Helvetica, used as a functional typeface to bring clarity, neutrality, and balance to the overall graphic system. This combination builds an identity that is coherent, elegant, and lasting, designed to express itself across all of the salon's materials.
